Strategic Plan

Contents

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Message from the Chair

On September 29, 1994, Drs. Hitt and Whitehouse charged the Strategic Planning Council to revisit the 1991 Strategic Plan. There was a clear mandate from the President and Provost, as well as from the Strategic Planning Council, that this new effort must , like the previous plan,

Great effort was made to adhere to these guidelines, and the carefully selected task force committees charged with initiating the planning were constructed in such a way as to ensure diversity, inclusivity, and maximal involvement. The task forces were i n place and preliminary meetings were begun in June and July of 1995.

This present revision of the Strategic Plan posed three basic questions: Who are we? Where are we going? How do we get there?

In answering these questions, we made these basic assumptions:

The Strategic Plan will be ongoing, dynamic, evolving, and changing. It is a living document subject to a continually changing environment. Whereas the plan sets an agenda for the next several years, it was generated at a specific place and time, using the information then available. The reality of change and the rapidity with which it occurs make the future increasingly difficult to predict. Thus, this plan must change as necessary to reflect those circumstances.

The 1991 Strategic Plan and the work of the Strategic Planning Council during the years 1991 through 1994 laid the foundation upon which this version of the Strategic Plan is built. It is a foundation with which this new version of the Strategic Plan is consistent and reflective. The new version also contains many elements that were initiated during the planning process, often as a result of being identified as strengths or needs.

The present plan has as its central support the original five goals identified by President Hitt and adopted in the 1991 Strategic Plan:

In order to accomplish the five goals, this Strategic Plan has given rise to four strategic directions:

The University will continue to rely on partnerships both on and off campus as the preferred means of addressing significant opportunities.

These four strategies have been condensed from many of the ideas and suggestions stated in earlier versions of the Strategic Plan. Our success in meeting the demands of the future are dependent upon our ability to work in concert, much as a crew on a lar ge sailing ship, adjusting our sails and direction to take full advantage of the new and freshening winds of change. The Strategic Plan, which attempts to chart our course, is powerless unless all UCF citizens give it their full support. You are now in vited to thoughtfully review the plan and determine how you and members of your organization can help make its goals a reality for the future of the University of Central Florida.

Michael Sweeney, Ph.D.
Chair of the Strategic Planning Council
April 1997

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Guide to Reading the Strategic Plan

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Basic Assumptions of the Strategic Plan

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Brief History of the University of Central Florida

The University of Central Florida is one of ten state universities in the State University System (SUS) of Florida. The SUS is governed by a 14-member Board of Regents (BOR) composed of gubernatorial appointees with four-year terms, the Commissioner of Education, and a student regent with a one-year term. The SUS Chancellor reports to the Board of Regents and manages the system with a staff numbering about 150. The Presidents are selected by the Board of Regents and report to the Chancellor.

When established in 1963, the University of Central Florida was the seventh of what are now ten state universities in the Florida State University System. The need for a university in the central part of the state was first felt as early as the late 195 0s, when forecasts predicted tremendous growth in the area's population.

The University was originally named Florida Technological University and was authorized to open with four colleges: Business Administration, Education, Natural Sciences, and Humanities and Social Sciences. In 1966 the Board of Regents approved a Colleg e of Engineering. In 1970 the College of Humanities and Social Sciences was split into the College of Humanities and Fine Arts and the College of Social Sciences.

Ten years later, in 1980, the three colleges, Natural Sciences, Humanities and Fine Arts, and Social Sciences, were combined into the College of Arts and Sciences. In 1978 the College of Health was established. Beginning in the academic year 1991-92, t he name was changed to the College of Health and Public Affairs. Today, the University of Central Florida consists of the colleges of Arts and Sciences, Business Administration, Education, Engineering, and Health and Public Affairs.

The University's first classes were offered on October 7, 1968, with an enrollment of 1,948 students. Also in 1968, area campuses were established in Cocoa and Daytona Beach in order to serve students in those communities. Enrollment grew as fast as th e University could expand facilities. In the fall of 1996, there were 27,411 students and 691 full-time faculty members. In order to more accurately reflect our mission as a university with a wide range of academic programs, on December 6, 1978, the Flo rida Legislature approved changing the name to the University of Central Florida.

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UCF at a Glance

The robust economic growth of Central Florida is fueled by the growth in industries such as hospitality and entertainment, high technology, financial services, and construction. The hospitality and entertainment industry is the single largest employer in the area, generating $1.7 billion in salaries and wages. The number of conventions and meetings has almost doubled in the past five years from 9,500 in 1990 to 17,900 in 1995. Correspondingly, the number of delegates at these conventions has increased from about 1.3 million in 1990 to about 2.7 million in 1995. A record number of passenger arrivals at the Orlando International Airport, private and business construction activity, increasing activity in high-technology sectors, and non-farm job growth are indicative of the vibrant economic growth of the area. This has resulted in the unemployment rate in the area being consistently below the rates for Florida as well as for the country.

The growth of the UCF student population, faculty, and staff during the past years is in part due to the growing reputation of UCF's academic program offerings, the increase in the number of program offerings, and the population growth in the service area. The following data illustrate some of the many dynamic aspects of UCF.

Current University Profile
¨Established 1963
¨First classes 1968, with 1,948 students
¨Southern Regional Education Board Classification--Doctoral III
¨Carnegie Classification--Level 2 Research University
¨1,415-acre main campus located 13 miles east of downtown Orlando
¨Area branch campuses--South Orlando, Daytona Beach, Brevard County (Cocoa)
¨Degrees offered in five colleges--Arts and Sciences, Business Administration, Education, Engineering, and Health and Public Affairs
Freshman Class--Fall 1996
¨10,274 applicants
¨7,140 acceptances
¨2,430 enrolled
¨Average SAT--1122
¨Average ACT--24
¨Average high school GPA--3.4
Faculty and Staff--Fall 1996
¨691 full-time, permanent faculty
¨223 full-time faculty are female (32%)
¨124 full-time faculty are from ethnic minority groups (18%)
¨82% of faculty have doctoral degrees or highest terminal degree
¨53% of faculty are tenured
¨Student to Faculty Ratio 18:1
¨271 part-time faculty (FTE)
¨413 teaching and research assistants
¨246 executive, administrative, and managerial staff (FTE)
¨506 other professional staff
¨846 other support staff
Authorized Degree Programs and Degrees Awarded
¨72 baccalaureate degree programs
¨50 master's degree programs
¨3 advanced master's and specialist degree programs
¨14 doctoral degree programs
¨82,987 degrees awarded through all 1996
¨70,027 baccalaureate
¨12,280 master's
¨467 doctoral
¨213 specialist
Full-Time Equivbalent Student
Enrollment (FTE)--Fall 1996
¨Total 19,109
¨Undergraduate FTE's--16,934
¨Graduate FTE's--2,175
University Growth
¨Headcount enrollment up 29% since Fall 1991
¨FTE student enrollment up 36% since Fall 1991
¨Full-time faculty up 18% since Fall 1991
¨E & G funding has increased from $98,323,284 in 1991-92 to $141,517,512 in 1996-97 (44% increase)
Student Enrollment--Fall 1996
¨27,411 students enrolled
¨22,589 are undergraduates (82.4%)
¨2,430 are FITC's (8.9%)
¨4,822 are graduate or post-baccalaureate (17.6%)
¨11,188 are part time (40.8%)
¨14,822 are women (54.1%)
¨5,590 are from ethnic minority groups (20.4%)
¨25,560 students are from Florida (93%)
¨1,070 students are from other states (4%)
¨781 are from over 100 different foreign countries (3%)
¨36% of all students are over 25 years of age
¨Average student age is 26
Facilities--Main Campus
¨73 permanent buildings
¨2.2 million gross footage
¨1.5 million net assignable footage
¨Dollar investment value - &159 million
Library Holdings
¨Books, serials, and government documents--1,089,124 volumes
¨Current serial subscriptions--5,958 titles
¨Microfilm and microfiche--1,980,833
¨Replacement costs--$276 million
Budget (FY 1996-97)
¨E &G$141,517,512
¨Auxiliaries$ 43,156,616
¨C &G$ 46,256,099
¨Local Funds$ 31,224,108
¨Construction$ 15,376,000
¨Total$277,530,335
Expenditures (FY 1995-96)
¨E &G$122,307,682
¨Auxiliaries$ 36,076,295
¨C & G$ 37,759,430
¨Local Funds$ 43,324,657
¨Construction$ 20,171,713
¨Total$259,639,777

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Mission Statement (Approved by BOR, 9/10/93)

UCF is a growing metropolitan university with the responsibility to deliver a comprehensive program of teaching, research, and service. Its primary mission is to provide intellectual leadership through quality undergraduate and graduate programs.

UCF offers undergraduate education rooted in the arts and sciences, providing a broad liberal education while developing competence in fields of special interest. Unique aspects of UCF's approach are its commitment to educate students for a world in whi ch cooperation is as important as competition; in which societal and environmental impacts of new developments are as important as their technical merits; and in which technology, the arts, sciences, humanities, and commerce work together to shape the fut ure.

The complexity of modern society requires comprehensive graduate and professional programs. UCF provides advanced education that matches institutional strengths with evolving regional, state, national, and international needs. It supports these advance d programs by recruiting excellent students, faculty, and staff and by supplying the infrastructure that enables these programs to achieve national prominence.

Basic and applied research, as well as creative activity, are integral parts of a quality education. UCF faculty are scholar-teachers. As such, they create new knowledge, new points of view, and new means of expression in a broad range of academic, pro fessional, and socially significant areas. Their creativity fosters innovation as they convey their results, methods, values, and expressions to students, colleagues, and the public.

Service to its community is an important extension of the teaching and research mission of the University. Public service is prominent at UCF, with the University developing partnerships with the community to enrich the educational, artistic, cultural, economic, and professional lives of those it serves in Central Florida and beyond.

Education is more than classroom experience. UCF students are involved in cooperative research and participate in artistic, social, cultural, political, and athletic activities. UCF provides academic diversity by bringing to its campus national and int ernational leaders who expose students and the community to a wide range of views and issues. UCF achieves cultural diversity by using its multi-campus facilities to serve a diverse population of traditional and nontraditional students from various races , cultures, and nationalities.

UCF is committed to the free expression of ideas, the equality of all people, and the dignity of the individual.

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Vision Statement (Vision Committee--1996)

The University of Central Florida is a multi-campus, metropolitan university where diverse people express and exchange ideas in an atmosphere that supports and encourages scholarship, creativity, and the development of shared values based on caring, resp ect, worth of the individual, integrity, and justice. Values deemed essential include the pursuit of excellence, accent on the individual, and a commitment to enhance the quality of life.

UCF is future-directed and united in commitment: a dynamic university with opportunities to take risks; to investigate creative change; to develop collaborative, cooperative relationships; to form partnerships; and to implement technological innovation. The University develops and uses innovative learning delivery systems, student support services, and infrastructure systems based upon evolving information technology. Throughout, the University shows its commitment to the value of integrating new rese arch knowledge and creative expression into the curriculum.

With its unique location, UCF seeks international prominence both in selected multidisciplinary areas that flourish here and in areas of community need: arts, entertainment, and hospitality; biotechnology and forensic science; computing and information technology; laser technology; simulation and modeling; social, public policy, educational, and health care systems; space launch; transportation and environment; among others. UCF is committed to enhancing its already existing strengths as well as develo ping additional strengths and partnerships to broaden its role and impact.

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Five Goals

The Strategic Planning Council recommends that UCF continue its commitment to the five goals that emerged from the previous strategic plan. The SPC recognizes that these themes are integral to the new plan. The continued use of the five goals identified in the last strategic plan will provide continuity and compel the university community to focus upon the broad themes that should be integral to UCF's activities as UCF continues to develop a dynamic metropolitan university. Our strategic directions sho uld move us closer to more fully addressing these themes or goals. These goals are listed below:

GOAL 1 Offer the best undergraduate education available in Florida
GOAL 2 Achieve international prominence in key programs of graduate study and research
GOAL 3 Provide international focus to our curricula and research programs
GOAL 4 Become more inclusive and diverse
GOAL 5 Be America's leading partnership university

Strategic Direction Statement

As it strives to become America's great metropolitan university and to achieve its five goals, UCF will:

The University will continue to rely on partnerships both on and off campus as its preferred means of addressing significant opportunities. UCF is future-directed and united in commitment: a dynamic university with opportunities to take risks; to investigate creative change; to develop collaborative, cooperative relationships; to form partnerships; and to implement technological innovation. The University develops and uses innovative learning delivery systems, student support services, and infrastructure systems based upon evolving information technology. Throughout, the University shows its commitment to the value of integrating new rese arch knowledge and creative expression into the curriculum.

With its unique location, UCF seeks international prominence both in selected multidisciplinary areas that flourish here and in areas of community need: arts, entertainment, and hospitality; biotechnology and forensic science; computing and information technology; laser technology; simulation and modeling; social, public policy, educational, and health care systems; space launch; transportation and environment; among others. UCF is committed to enhancing its already existing strengths as well as develo ping additional strengths and partnerships to broaden its role and impact.

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UCF's Most Compelling External Forces

The external forces analysis of the strategic planning process was organized in three task forces: the economic and technological dimensions; the political, legal, and competitive dimensions; and the social, cultural, and demographic dimensions.

Task force members were charged with identifying and describing the forces that emerged as the most compelling concerns for UCF and the Orlando metropolitan area.

The process resulted in a total of twenty-five one-page force statements for all three subcommittees combined. The original forces and the names of the task force members are all documented in the External Forces Report.

These forces are listed below in alphabetical order:

FORCE 1 Biotechnology Research and Development
FORCE 2 Computer and Information Technology
FORCE 3 Funding Changes
FORCE 4 Growth and Quality Issues
FORCE 5 Hospitality and Entertainment Industries
FORCE 6 Social, Public Policy, and Health Services
FORCE 7 Space Launch Activities
FORCE 8 Transportation and the Environment

Force 1: Biotechnology Research and Development

It is estimated that biotechnology sales will exceed $50 billion by the year 2000. The federal biotechnology research initiative budget was $4299.3 million (FY 1994), including $1742.1 million for health and $1668.3 million for basic science. Industry a lso funds research and development at high levels. Biotechnology is responsible for major advances in diagnostic techniques for genetic defects, cancer, and infectious diseases; gene therapy; and drug design. There is strong local interest and support f or health-related biotechnology. There is also the potential to address agricultural, environmental, health, and marine concerns, as well as forensics.

Actions that should be considered by the University include the following:

Force 2: Computer and Information Technology

Computer technology, software design, database structure, virtual systems, high-speed networking, and management information systems have exhibited a steady growth in central Florida in recent years and are expected to continue this expansion trend in the near future. Coupled with the need for qualified personnel to work in these areas, many new technical challenges have emerged and are in need of long-term collaboration between academia and industry. Some examples of these challenges include the implem entation of very large-scale virtual training exercises entailing the real-time connectivity of thousands of geographically dispersed simulators and the application of computers to investigate the computer-intensive problems in medicine, genetic engineeri ng, and biotechnology.

Actions that should be considered by the University include the following:

Force 3: Funding Changes

The University of Central Florida is experiencing the impact of several converging forces that will continue to strongly influence its ability to obtain funding, including the increasing need for accountability, the reduced availability of state funds, a nd the need to address erroneous perceptions and image problems with the legislators and public at large. In order to address these forces and obtain optimal support, all units, colleges, and the University need to develop strategies to effectively commu nicate information to the appropriate target audiences on the efficiency and quality of the educational experience provided by UCF. These target audiences include advisory boards, community leaders, key business leaders, and others with the power and inf luence to assist in the quest for funds and recognition.

Actions that should be considered by the University include the following:

Force 4: Growth and Quality Issues

Enrollment projections by the SUS indicate that enrollment will increase by 50% by the year 2020, so the growth at UCF, with its metro area, will be significant. The pressure to accommodate this growth while maintaining quality will be a major challenge for everyone involved with the education experience at UCF. The University at all appropriate levels must develop strategies for accommodating growth while maintaining quality through all available methods, such as fewer excess credits, using distance le arning, seamless programs with the community colleges, and other methods for enhancing articulation, targeted at the area campuses to minimize their use to capacity, and improved advising. Actions that should be considered by the University include the following:

Force 5: Hospitality and Entertainment Industries

The hospitality industry has been and will continue to be the dominant economic force both in central Florida and the state of Florida. By the year 2010, the travel and tourism industry will be the world's largest employer. One out of every three jobs i n central Florida is a result of travel and tourism activity. More than $5 billion annually is contributed by the industry to the local economy by 12 million tourists. There are more than 1,400 restaurants, 85,000 hotel rooms, and 50 theme parks and att ractions in the central Florida market.

The entertainment industry is equally dynamic and active in central Florida. In 1995 television and film production in Florida was estimated to generate nearly $500 million and create 62,000 jobs, and Orlando is the 22nd television market (out of 240 mar kets). Meanwhile, arts and cultural organizations in 1993 had a statewide economic impact of over $1.1 billion and created 17,900 full-time jobs. Central Florida is the primary growth area in Florida for film and television production, arts, and cultura l activities.

Actions that should be considered by the University include the following:

Force 6: Social, Public Affairs, and Health Services

Rapid urbanization and population growth in central Florida have been accompanied by a variety of societal problems that impose tremendous stress on family, governmental, business, and social life. A critical need exists for trained human services profes sionals (e.g., nurses, health care administrators, physical therapists, mental health professionals) who can address the complex social and health problems that already exist and those likely to develop as a result of cost containment efforts at the state and federal level.

Florida has been identified by Health and Human Services as an area where certain problems, such as substance abuse, could be expected to grow rapidly. Other problems such as domestic violence, homelessness, the need for long-term care for members of the elder boom, and crime will also continue to increase. Dislocation associated with accelerated in-migration will certainly increase due to changes in economic and demographic forces and in the composition, structure, and role of the family (e.g., more dua l-career households, loss of traditional support systems, dropouts, drugs, teen pregnancy, and more single-parent homes).

Actions that should be considered by the University include the following:

Force 7: Space Launch Activities

Conversion of military missiles for commercial and research applications, development of new commercial launch facilities at Cape Canaveral Air Force Station, and an increasing demand for low-cost upper atmospheric payloads and small orbiting satellites w ill significantly alter the space launch activities along Florida's Space Coast.

The United States currently has only 15% of the world market for commercial space launches; France has 55%. Japan, Australia, China, India, and Russia are all developing commercial launch facilities. The U.S. government and the space industry have made launch competitiveness a high priority.

Florida, Alaska, California, New Mexico, and Virginia are currently developing commercial launch facilities. Virginia's legislature recently funded $25 million for space launch facilities at Wallops Island. Florida must take aggressive measures to compe te effectively for commercial and research launch business.

Actions that should be considered by the University include the following:

Force 8: Transportation and the Environment

Between 8,000 and 15,000 people move to Florida each month. As a result, Florida is now the fourth largest state in the nation and has a population of over 14 million. This population explosion has led to serious environmental pressures related to the w ater we drink, the air we breathe, and the natural resources we enjoy. In addition, there is a growing concern for the efficiency of the ability of the transportation network to handle this anticipated growth. The following statistics are from a report p ublished by Floridians for Better Transportation Building Coalitions for Florida's Future:

Actions that should be considered by the University include the following:

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Internal Analysis--Academic Program Review

The Program Action Matrix was developed from the academic program reviews to assist the University in charting its future. The recommendations found here are based on reviews carried out in 1995-96. These are meant to inform chairs, deans, the Provost , and the President, who will then need to consider more recent internal and external factors, especially in the cases where reviews were recommended.

The matrix includes 33 recommendations to initiate program reviews, and five to consider eliminating existing programs. There are 17 recommendations to consider new programs, specifically Bachelor's degrees in Dance and Management Information Systems; M aster's degrees in Dramatic Arts, Music Performance, and Spanish; Interdisciplinary Master's Programs in Digital Media, Forensic Science, Liberal Studies, Materials Science and Engineering, Software Engineering, and Teaching English as a Second Language; Doctoral degrees in Clinical Psychology and Text and Technology; and Interdisciplinary Doctoral degrees in Biomolecular and Applied Chemical Science, Materials Science, Public Affairs, and Simulation.

There are no recommendations to reduce existing commitments, although that type of recommendation might result from the analyses that will be conducted for programs chosen for review or possible elimination. Of the remaining 124 programs reviewed, 18 ar e recommended for enhancement. The majority of programs, 106, are to be maintained at the present level of commitment.

In developing these recommendations, the Task Force II Committee had to consider many recommendations from the review committees that involved various interpretations of the meaning of enhance. Some reviewers used this term to indicate the need for a st ronger college and university commitment to the associated programs. Others used it to flag a program that was in serious trouble due to falling enrollment, low productivity, or diminishing resources. In these latter cases, we converted most of the prog rams from enhance to review. We retained enhance for new Master's programs that are growing and for those programs that were identified in the niche disciplines that emerged from the matching process.

Clearly, our current funding cannot support as many enhancement and new program recommendations as we have received, even though most may be justified. The detailed reviews and matching process should help us to pare this list, selecting those quality p rograms that are in the most need, are most central to our mission, and for which we can experience the greatest gain.

Looking beyond the matrices into the detailed reports, we find several recurrent themes. Of these, better technology, increased scholarship, and matching resources to priorities stand out. In fact, almost all the reports discussed each of these issues. Additionally, we observed many reports that addressed the important topics of recruitment and retention, growth management, quality of instruction, better assessment, improved outreach, and the development, protection, and incubation of interdisciplinar y and multidisciplinary programs. The following section alphabetically lists and expands on each of these overarching issues that were recognized in the academic reviews.

Overarching Issues for UCF's Academic Programs

Explicit Recommendations of the Academic Review

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Internal Analysis--Administrative Review

Eight review teams reviewed all administrative functional and service areas in the University. Based around the units and services associated directly with each of the four vice Presidents, two vice Provosts, Provost, and President, these eight teams re viewed 65 units and services and generated 74 recommendations as a result.

The administrative review lists recommended actions for each administrative area. Services and units reviewed are listed, as is the composition of the review team. This was done to provide additional information on the source of the recommendations. T he detailed analysis that provided the basis for these recommendations is contained in the appendices of the report, along with the SWOT analysis and evaluation matrices developed for this purpose.

Four major themes were developed in the recommendations for the administrative areas: technology, reconfiguration, compensation and staffing changes, and BOR and state rules. The most common was the need for better use of technology to overcome staffin g, space, and budgeting problems. Along with the improved technology was the need for improved training in the use of both software and hardware.

Another theme was the movement or space reconfiguration of various services and offices to provide better services to the various customers (students, staff, and faculty). As the construction boom continues at UCF, these recommendations should become fe asible.

Compensation and need for additional staff were common themes, as was the need to rationalize BOR and State of Florida rules that make life difficult and costly for many areas of the University. The reorganizations suggested in several of the reviews w hen combined with the cost savings from rules changes may make possible some of the additional compensation and staffing recommendations.

Finally, many initiatives related to efficiency and effectiveness suggest the use of a three-year review cycle using quality initiative information from user councils, point-of- service evaluation, and other means to improve our services.

Explicit Recommendations of the Administrative Review

Accountability

Communication

Efficient and Effective Organization

Image

Team Building

Technology

User-Centered Culture

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Internal Analysis--Campus Climate Review

The following recommendations have emerged as critical to the campus climate of the University. Addressing these issues will help the University meet the needs of our campus family (faculty, staff, administrators) and, most importantly, our students. It is our hope that UCF will continue to create an environment that enables each faculty member, student, staff member, administrator, and visitor to feel good about UCF.

Growth Issues

Because the main campus and area campuses continue to grow, the University must proactively plan enrollment growth, academic programs, and student services to meet the needs of our communities.

Innovation

As a growing metropolitan university, UCF should recruit and retain a diverse workforce whose leadership and involvement in teaching, research, and service enhance the general quality of community life. UCF must make opportunities available for faculty, staff, and administrators to increase their skills and share their interests and talents through scholarly pursuits and creative partnerships.

Partnerships

UCF must pursue opportunities for students to become associated with area businesses, agencies, and schools through on-site training, apprenticeships, co-op programs, etc.

Personalized Service

All academic and administrative departments should emphasize providing personalized services of the highest quality in order to meet the needs of a more diverse community and live up to our motto, Accent on the Individual.

Private and External Funding and Efficiency

The University must create a new model of funding that focuses on obtaining new types of public funding as well as private and other external sources. The President's success promoting the concept of equity funding and gaining legislative su pport is an excellent example of a new initiative. Emphasis must also be placed on increasing operational efficiency.

Specialized Space

Current projections from the University's response to SACS indicate an 80% increase in general classroom space over the next five years. Classroom space is expanding, but special program needs such as labs, practice rooms, multimedia classro oms, and faculty offices must also be addressed.

Student Financial Support

Attention must be given to an equitable distribution of resources for undergraduate, graduate, and nontraditional students.

Technology and Information Services

UCF must continue to enhance technological support systems and provide students, faculty, and staff with up-to-date information services on all campuses and across the curriculum.

Visibility

Involvement in the performing arts, cultural activities, and Division I athletics has created an opportunity for greater visibility and awareness of UCF. The University should continue its demonstrated excellence by the enhancement of the qu ality of these programs.

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UCF's Values

The values of the University are rooted in basic human values that range across a continuum defined by personal values to those for society as whole. Following the list of human values is an unordered list of directional values. The directional values reflect the high-level directions to be pursued by the University as values evolving from basic human values. The statement concludes with a set of operational values describing how the University should pursue its direction (not in priority order).

Directional Values

Human Values

Operational Values

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Strategic Directions for UCF

The following strategic directions were identified as a result of the matching process. The matching process is depicted in the following diagram.

External
Forces
¯
Internal
Forces
® Matching
Process
® Vision
­
Values

Academic and Academic Support Units

Strategic Direction 1 : Supportive Educational Environment
Strategic Direction 2 : Reputation

Strategic Direction 3 : Interdisciplinary Alliances

Strategic Direction 4 : Niche Disciplines

Strategic Direction 5 : Organization, Effectiveness, and Efficiency

Strategic Direction 6 : Partnerships

Strategic Direction 7 : Research

Strategic Direction 8 : Technology

Administrative Units

Strategic Direction 9 : Accountability
Strategic Direction 10 : Communication

Strategic Direction 11 : Efficient and Effective Organization

Strategic Direction 12 : Reputation

Strategic Direction 13 : Team Building

Strategic Direction 14 : Technology

Strategic Direction 15 : User-Centered Culture

Academic and Academic Support Units

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Strategic Direction 1: Supportive Educational Environment

Create a supportive and cohesive educational environment that connects teaching, learning, and research to maximize the educational experience of both undergraduate and graduate students.

Key Strategies:

Niche Statement: Provide UCF's students an education that adds value to the quality of their lives and gives them a competitive advantage in tomorrow's world.

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Strategic Direction 2: Reputation

Create and communicate a positive image and reputation of UCF in the metro area and throughout the state.

Key Strategies:

Niche Statement: UCF will create and enhance its image in order to reach its full potential as a metropolitan university and major player in the greater Orlando metro area.

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Strategic Direction 3: Interdisciplinary Alliances

Promote interdisciplinary and multidisciplinary cooperation across all aspects of the mission in order to create new and innovative partnerships that effectively respond to societal needs and appropriately prepare students for a dynamic work environment.

Key Strategies:

Niche Statement: Provide leadership in identifying and removing barriers in order to encourage synergy among existing disciplines and create new disciplines through new alliances.

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Strategic Direction 4: Niche Disciplines

Build upon current or potential unique strengths and expertise by targeting resources to develop a competitive edge in as many of the academic areas listed in the SD below as possible.

The list of niche disciplines includes the areas of greatest potential for UCF as identified through the external forces report and the academic review. The committee used the committees' reports as the basis of providing an unprioritized list. It will have to be prioritized based upon economic realities. In the external forces matrix in the academic report, programs that have a strong potential influence in the priority areas were identified by the academic review committee. The reader should refer to the academic reviews for specific information on the academic review committees' evaluations of the strengths, weaknesses, opportunities, and threats present in each program. It is essential that the institution target its resources in the areas ident ified as strategic to its future. In order to receive enhanced funding, the council recommends that programs must establish performance objectives. Funding should be allocated for fixed periods of time, and performance should be assessed before making fu rther funding decisions for those programs. Moreover, the ranking of programs to be targeted for enhancement or implementation should be reevaluated and updated on an annual basis based upon new external forces, funding, and performance of targeted progra ms.

The list, in alphabetical order, appears below:

Niche Statement: The faculty and administration will focus their resources in selected areas where strong external demand and current or potential internal quality can create our future competitive advantage.

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Strategic Direction 5: Organization, Effectiveness, and Efficiency

Continue to build upon UCF's current reputation within the SUS as a well-run institution and become the best-organized university in the state and the country.

Key Strategies:

Niche Statement: Become an innovative institution recognized for effectively serving all members of its community--faculty, students, staff, and administrators--and for using its resources efficiently.

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Strategic Direction 6: Partnerships

Pursue educational excellence through meaningful and productive internal and external partnerships, especially in the metro area.

Key Strategies:

Niche Statement: UCF will become the leading partnership university in the country by providing educational leadership to its metro area, offering curricula infused with real-world perspectives, and providing national leadership in defining the University of the future. Once UCF implements the improvements described in the academic review process, there is special partnership potential in the areas of co-op, professional development schools, service learning, and other programs that use met hods of educational enhancement through real-world experience.

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Strategic Direction 7: Research

Encourage and reward research throughout the University's academic division and cultivate and nurture research productivity in the selected niche disciplines.

Key Strategies:

Niche Statement: Provide a high-quality education to UCF's students by ensuring the currency and quality of the curriculum and developing a national reputation in selected niche areas.

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Strategic Direction 8: Technology

Make a strong commitment and contribute significant resources to effectively employing technology throughout the enterprise.

Key Strategies:

Niche Statement: Build upon UCF's current reputation in the SUS as a technology-oriented institution.

Administrative Strategies

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Strategic Direction 9: Accountability

Document and evaluate performance and use the results to continually improve the quality, convenience, and timeliness of services and quality of programs.

Key Strategies:

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Strategic Direction 10: Communication

Improve communication in all directions, across all divisions.

Key Strategies:

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Strategic Direction 11: Efficient and Effective Organization

Become the best organized and most efficient high-quality university in the state.

Key Strategies:

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Strategic Direction 12: Reputation

Commit the resources necessary to develop and effectively communicate an image and create a reputation of UCF that is commensurate with the quality of our students, faculty, and programs. Ensure that UCF is no longer the best-kept secret in the greater Orlando community.

Key Strategies:

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Strategic Direction 13: Team Building

Create new teams and affiliations among staff serving the same clientele in order to improve the flow of and provision of services.

Key Strategies:

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Strategic Direction 14: Technology

Employ technology throughout the enterprise.

Key Strategies:

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Strategic Direction 15: User-Centered Culture

Develop a user-oriented culture, creating an environment that is both user-centered and user-friendly. The emphasis is on units serving students.

Key Strategies:

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Strategic Directions and Assignments


Academic Strategic Direction Responsible Person(s)
SD1 Create a supportive and cohesive educational environment that connects teaching, learning, and research to maximize the educational experience of both undergraduate and graduate students. Provost appointed committee of deans, office of Res & Grad. Studies, chairs, external person.
SD2 Create and communicate a positive image of UCF in the metro area and throughout the state. Holsenbeck, external plan; Merck & Whitehouse, internal plan
SD3 Promote interdisciplinary and multidisciplinary cooperation across all aspects of the mission. Provost
SD4 Build upon current or potential unique strengths and expertise by targeting resources to develop a competitive edge in as many of the academic areas listed in the SD as possible. Provost & Deans' council
SD5 Continue to build upon UCFΓs current reputation within the SUS as a well-run institution and become the best-organized university in the state and the country. President & PAS
SD6 Pursue educational excellence through meaningful and productive internal and external partnerships, especially in the metro area. Provost (coordinate with person responsible for SD3)
SD7 Encourage and reward research throughout the University's academic division and cultivate and nurture research productivity in the selected niche disciplines. Provost
SD8 Make a strong commitment and contribute significant resources to effectively employing technology throughout the enterprise. PAS with leadership and assistance of Hartman's area

Administrative Strategic Direction Responsible Person(s)
SD9 Document and evaluate performance and use the results to continually improve the quality, convenience, and timeliness of services and quality of programs. PAS with leadership from Terrell
SD10 Improve communication in all directions, across all divisions. Consultant to report to President
SD11 Become the best organized and most efficient high-quality university in the state. PAS
SD12 Commit the resources necessary to develop and effectively communicate an image of UCF that is commensurate with the quality of our students, faculty, and programs. Ensure that UCF is no longer the best-kept secret in the greater Orlando community. < /TD> Holsenbeck, external; Whitehouse & Merck, internal (coordinate with Academic SD2)
SD13 Create new teams and affiliations among staff serving the same clientele in order to improve the flow of and provision of services. Whitehouse & Merck in service areas (coordi-nate with Administrative SD10 & SD11)
SD14 Employ technology throughout the enterprise. PAS with Hartman (coordinate with Academic SD8)
SD15 Develop a user-oriented culture, creating an environment that is both user-centered and user-friendly. The emphasis is on units serving students. Merck & Whitehouse

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Academic Review Recommendations and Assignments


Recommendations Responsible Person(s)
R1 Expand the current policy of universal computer access to guarantee that every faculty member has a workstation on his or her desk that provides Internet access. All computer labs on campus should be upgraded to provide quality Internet access. Hartman in concert with Deans and Chairs
R2 Encourage all tenured and tenure-earning faculty to participate in a program of research or creative activity. Deans & Chairs
R3 Provide new resources or reassess the roles of chronically understaffed and underequipped programs. These decisions must be made in a manner that most closely reflects UCF's vision and values and supports the colleges' and departments' strategic plans . Deans & Chairs
R4 Tie funding of academic areas to strategic priorities and program performance, while maintaining a reasonable degree of equity. Deans
R5 Allocate sufficient resources for the effective recruitment of new faculty members. Provide start-up funding for new faculty members and better compensation for all faculty. Develop mentoring programs to improve retention of junior faculty. Deans & Chairs
R6 Establish a budget to support the recruitment and competitive funding of graduate assistants with an immediate attempt to provide nationally competitive stipends for graduate students in those disciplines designated as strategic priorities. Grad. Studies & Research
R7 Establish a policy that requires all Ph.D. students to have classroom teaching experience before receiving their doctoral degrees. Support for this requirement must include a careful program of mentoring and oversight. Provost
R8 Create interdisciplinary research opportunities for students in all undergraduate programs. Deans & Chairs (coordinate with understudies group for Academic SD3 and Administrative SD14)
R9 Assess each of the Area and Interdisciplinary Studies Programs for centrality and viability. Establish an organization that guarantees the viability of those programs deemed to be central. Provost (to be reviewed per Academic Review)
R10 Consider each of the programs recommended for review, or to be considered for elimination or implementation. Provost (to be reviewed per Academic Review)
R11 Establish new interdisciplinary research centers in areas where the strengths of UCF researchers and the central florida community place us at a competitive advantage. Provost with assistance of Grad. Studies & Research
R12 Encourage all programs to strive for greater external recognition. Provost, Deans & Chairs
R13 Create community service opportunities for students in all undergraduate programs. This involvement and nurturing of undergraduates as contributors to the community should become a central theme in university and departmental recruiting. Chairs Council
R14 Establish periodic internal program reviews to support ongoing strategic planning that are tied to Board of Regents and accreditation reviews. SPC
R15 Citizens are members of the university community and will be good citizens and work for the good of the order. Faculty, staff, students

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Administrative Review Recommendations and Assignments


Recommendations Responsible Person(s)
R1 Establish user councils to promote user-friendly processes and forms. Merck
R2 Review each administrative unit on a regular cycle in order to continuously plan services. These reviews should be used for internal decision making and be included in the next strategic planning revision process. SPC & TQM
R3 Use institutional information systems to maintain data for reporting to internal and external entities; use technology to automate the collection and publication of accountability information. Merck & Hartman
R4 Evaluate and implement multidirectional communications. PAS
R5 Establishment of an information policy. Hartman
R6 Create administrative calendars for reports and tasks due on a regular basis. All divisions
R7 Review and revise institutional policies and procedures to relieve the burden of bureaucracy. PAS
R8 Establish a common database; this relational database would benefit all academic and administrative units and help them generate the data they need for long- and short-term planning. Hartman & IR
R9 Provide leadership in packaging and promoting the activities of the university. Holsenbeck
R10 Create and implement a media plan. Holsenbeck
R11 Work toward unity of purpose and shared responsibility, focusing on the provision of an excellent experience for our students (for student service units). Merck & Whitehouse
R12 Emphasize team building and creating a cooperative environment among colleges, administrative offices, and university support services. Merck & Whitehouse
R13 Maintain an advanced institutional technology infrastructure that supports the institution's primary functions of teaching, research, and service. Hartman
R14 Make sure that every staff member and administrator has adequate technology. Hartman, with cooperation of all unit leaders
R15 From application to graduation, use technology to facilitate each transaction. Hartman
R16 Develop point-of-service evaluation for all services (for service units). Merck & Whitehouse
R17 Offer services at times and in places appropriate to all students (for service units). Merck & Whitehouse

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Strategic Plan Actions


Action Responsible Person(s)
SP1 Institute regular review processes on three-year cycle. All
SP2 Write implementation plan for relevant strategic directions. Vice Presidents
SP3 Academic Recommendations Provost and Deans
SP4 Administrative Recommendations Appropriate Vice President
SP5 Revised Mission Statement for SUS Master Plan Vision and Values Committee



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